March
4, 2004
SuperStock
sold to Calif. company
San
Francisco-based a21 Inc. will move corporate headquarters to Jacksonville.
by MARK BASCH
The Times-Union
A San Francisco-based public company completed its acquisition of Jacksonville-based
SuperStock Inc. this week and plans to move its corporate headquarters
to Jacksonville.
The company, a21 Inc., is hoping to expand by acquiring more companies
like SuperStock, which provides imagery from photographers and artists
to the advertising, publishing and graphic design industries. SuperStock
is the first operating company owned by a21.
"We're looking to continue to grow with Jacksonville being our hub," said
a21 President Haim Ariav, who has also been named president of SuperStock.
SuperStock co-founders Bill Beermann and Jim Ong are leaving the company
with the acquisition, but the rest of the operation, which employs 75 people
in Jacksonville, will remain.
Ariav, who has a photography background, said he started a21 several years
ago with the intent of building a stock photography company from the ground
up. But he and the rest of his investment group decided it would be better
to enter the business by acquiring an existing company.
"After a lot of legwork and a lot of due diligence, we found this great
company in Jacksonville called SuperStock," he said. The companies announced
the acquisition agreement in April 2003.
SuperStock was founded in New York in 1973 and moved its headquarters to
Jacksonville 20 years later, building a 73,000-square-foot facility in
Deerwood Park. Ariav said the company uses about half the space there,
so it has plenty of room to grow as the company expands.
SuperStock has about $10 million in annual revenue, he said.
Ariav said the company has not decided whether it will change the SuperStock
name or the a21 name. SuperStock is operating as a subsidiary of a21.
According to a recent Securities and Exchange Commission filing, a21 agreed
to pay $4.25 million in cash and issue $4.25 million in preferred stock
to buy privately owned SuperStock.
Although a21 had no operations before acquiring SuperStock, it has been
publicly traded for the past two years after it merged with another publicly
traded corporation. Its stock trades in the over-the-counter market under
the ticker symbol "ATWO."
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